HIGHER EDUCATION IN BRAZIL: MARKETING, REGULATION AND STRATEGIES

被引：0

作者：

Guimaraes, Andre Sathler ^{[1
]}

Pires, Valdemir ^{[2
]}

机构：

[1] Univ Metodista Piracicaba, Fac Gestao & Negocios, Piracicaba, SP, Brazil

[2] Unesp, Dept Adm Publ, Araraquara, SP, Brazil

来源：

ECCOS-REVISTA CIENTIFICA | 2006年 / 8卷 / 02期

关键词：

Competitive strategy; Higher education; Positioning;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

This paper starts from concepts of the Strategic Positioning School, specially the notions of industry structure, to analyze the Brazilian nowadays higher education segment. The authors delineate a competitive overview of the sector, showing the interaction of its structural forces and the development of this sector in reaction to those forces. The paper also analyzes the role, actuation and limits of the Ministry of Education in face of the present situation of the sector.

引用

页码：427 / 447

页数：21