Differents types of engagement and circulation of news on social networks: The relationship of the audience with the themes published in the fanpages of Brazilian regional newspapers

The article discusses the different ways to express interests by readers in the social networks from the possibilities of like, share and comment, offered by Facebook. From 8,846 posts of three brazilian newspapers, all of them of regional circulation in the Northeast of the country, the reader's engagement with the different topics posted is analyzed, with the objective to verify if there is any association between type of engagement and type of content of newspaper fanpages. The results show differences in the relationship that readers create with themes, a distance of interests between producers and audience, as well as the predominance of comments on political issues.