CERTAIN PROBLEMS IN ELECTION SURVEY METHODOLOGY

被引：50

作者：

PERRY, P

机构：

[1] Gallup Organization, Inc.

来源：

PUBLIC OPINION QUARTERLY | 1979年 / 43卷 / 03期

关键词：

D O I：

10.1086/268524

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This article describes some solutions to common problems in pre-election surveys drawing upon Gallup Poll experience. It touches upon problems in sampling, estimation, response validity, the undecided, measuring likelihood to vote, and measuring late trends in voter preference. In conclusion it cites demonstrable gains in accuracy that have followed application of the solutions described.Paul Perry is Vice Chairman, The Gallup Organization, Inc. ©Public Opinion Quarterly.

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收藏

页码：312 / 325

页数：14

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