STRATEGIC PLANNING AS A TOOL FOR MANAGEMENT SCHOOL: A CASE STUDY IN A PHILANTHROPIC TEACHING INSTITUTION OF BAHIA/BA

The scenario of constant changes that occur in organizations has demanded an agile and intelligent management in which strategic planning is crucial as adaptability tool. In this sense, the objective of this research is to see how strategic planning is a philanthropic educational institution of the State of Bahia in the perception of their key managers. We opted for a case study and field of quantitative descriptive approach. We used a questionnaire and document analysis and data collected were analyzed using spreadsheets. The results indicate that planning occurs as the theoretical definitions of school management and administration area, however, there is a paradox, because the research institution does not practice strategic planning, but practical action plan, which focuses on the tasks, activities and detailed objectives for the short term. In this case, there arose a question in the survey: short-term action plans in educational institutions can reflect the empowerment of citizens who will work in the social reality in the future?