TIME HORIZON EFFECTS ON PRODUCT EVALUATION STRATEGIES

被引：82

作者：

WRIGHT, P

WEITZ, B

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

[2] UNIV CALIF LOS ANGELES,GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024

来源：

关键词：

D O I：

10.2307/3151184

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：429 / 443

页数：15

共 32 条

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