MEASURE VALIDATION IN MARKETING

被引：104

作者：

HEELER, RM

RAY, ML

机构：

[1] STANFORD UNIV,STANFORD,CA 94305

[2] YORK UNIV,TORONTO,ONTARIO,CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 04期

关键词：

D O I：

10.2307/3149297

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：361 / 370

页数：10

共 45 条

[1]

APPEL V, 1961, J ADVERTISING RES, V1, P13

[2] A PROCEDURE FOR ESTIMATION OF TRAIT, METHOD, AND ERROR VARIANCE ATTRIBUTABLE TO A MEASURE [J].

BORUCH, RF ;

WOLINS, L .

EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1970, 30 (03) :547-&

[3] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J].

CAMPBELL, DT ;

FISKE, DW .

PSYCHOLOGICAL BULLETIN, 1959, 56 (02) :81-105

[4]

CAMPBELL DT, 1966, EXPTL QUASI EXPTL DE

[5] INTERPERSONAL ORIENTATION TO STUDY OF CONSUMER BEHAVIOR [J].

COHEN, JB .

JOURNAL OF MARKETING RESEARCH, 1967, 4 (03) :270-278

[6]

COHEN JB, 1966, THESIS U CALIFORNIA

[7] MEASUREMENT OF HUSBAND-WIFE INFLUENCE IN CONSUMER PURCHASE DECISIONS [J].

DAVIS, HL .

JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) :305-312

[8] EMPIRICAL TEST OF HOWARD-SHETH MODEL OF BUYER BEHAVIOR [J].

FARLEY, JU ;

RING, LW .

JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) :427-438

[9]

FISHBEIN M, 1972, BEHAVIORAL SCIENCE F

[10]

Fishbein M., 1967, READINGS ATTITUDE TH, P477

← 1 2 3 4 5 →