ATTITUDINAL FRAMEWORK FOR ADVERTISING STRATEGY

被引：26

作者：

BOYD, HW

RAY, ML

STRONG, EC

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

[2] INSEAD,FONTAINEBLEAU,FRANCE

来源：

关键词：

D O I：

10.2307/1250974

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：27 / 33

页数：7

共 43 条

[1]

ACHENBAUM AA, 1966, 12 P ANN M ADV RES F, P24

[2]

ADLER L, 1968, ATTITUDE RESEARCH RO

[3]

ADLER L, 1966, ATTITUDE RESEARCH SE

[4]

Amstutz A. E., 1967, COMPUTER SIMULATION

[5]

COHEN JB, 1971, 2 U ILL FAC WORK PAP

[6]

COLLEY RH, 1961, DEFINING ADVERTISING

[7]

DAY G, 1973, CONSUMER BEHAVIOR TH

DAY, GS .

[9]

ENGEL JF, 1968, CONSUMER BEHAVIOR

[10] BEHAVIORAL SUPPORT FOR OPINION CHANGE [J].

FESTINGER, L .