Project management in retailing: integrating the behavioral dimension

被引：11

作者：

Rudolph, Thomas ^{[1
]}

Wagner, Tillmann ^{[2
]}

Fawcett, Stanley ^{[3
]}

机构：

[1] Univ St Gallen, St Gallen, Switzerland

[2] Texas Tech Univ, Lubbock, TX 79409 USA

[3] Brigham Young Univ, Provo, UT 84602 USA

来源：

INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH | 2008年 / 18卷 / 03期

关键词：

project management; retail management; change management; organizational behavior; retail technology; service quality;

D O I：

10.1080/09593960802113950

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The retail environment is globalizing, requiring high levels of consistent experimentation. Project management can be used to help retailers test new ideas and implement the most successful ones. Unfortunately, project management in the retail setting often delivers unsatisfactory results. Project management has traditionally focused on conventional planning tasks. The people dimension is often overlooked as a key to project management success. However, human behavior is particularly important in the retail setting, where projects are generally focused on testing new concepts, increasing collaboration, and implementing new technologies. This research examines the role of the behavioral dimension in retail project management and supports the view that the behavioral dimension is central to retail project management success.

引用

页码：325 / 341

页数：17

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