Customer perceptions of dependencies in customer-supplier relationships

被引:6
作者
Fink, Robert [1 ]
James, William [2 ]
Hatten, Kenneth [3 ]
机构
[1] Worcester State Coll, Business Adm, 486 Chandler St, Worcester, MA 01602 USA
[2] Hofstra Univ, Zarb Sch Business, Hempstead, NY 11549 USA
[3] Boston Univ, Sch Management, 595 Commonwealth Ave, Boston, MA 02215 USA
关键词
relational marketing; governance; customer-supplier relationships;
D O I
10.1080/0965254X.2010.537764
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper studies how customer and their supplier's dependency and the relative dependency of both firms correlates with customer perceptions of environmental uncertainties, relational exchange and both customer and supplier exchange benefits. The study draws on resource dependency and transaction cost economics theories and is based on a survey of 372 paper mills. The results indicate that customers perceive dependency is related to exchange benefits and not environmental uncertainties or relational exchange and the exchange benefits differ depending on which exchange partner is dependent and the relative dependence between the exchange partners.
引用
收藏
页码:73 / 89
页数:17
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