NEW AVENUES IN TEACHING WRITTEN COMMUNICATION - THE USE OF A CASE-STUDY IN CRISIS MANAGEMENT

被引：1

作者：

BARTON, L

机构：

[1] UNIV NEVADA,LAS VEGAS,NV 89154

[2] HARVARD UNIV,SCH BUSINESS,CAMBRIDGE,MA 02138

[3] BOSTON COLL,CHESTNUT HILL,MA 02167

[4] TUFTS UNIV,MEDFORD,MA 02155

来源：

JOURNAL OF TECHNICAL WRITING AND COMMUNICATION | 1993年 / 23卷 / 02期

关键词：

D O I：

10.2190/E1EQ-P5XX-1WYY-F23C

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The case method of teaching is increasingly utilized as a tool for the teaching of business communication and technical writing. In addition to providing students with meaningful exposure to actual companies and written products, the use of cases challenge students to assume one or many various positions within an organization where effective communication with myriad publics is essential in meeting organizational goals and objectives.

引用

页码：171 / 180

页数：10