Strategic Corporate Social Responsibility in Latin America: A Critical Standpoint

Strategic management researchers in Europe challenged the historical concern of the field with economic performance. As a result corporate social responsibility (CSR) has been transformed into a key strategic issue. Given the large amount of social problems in Latin America, much of them related to the large amount of foreign direct investments inflows over the last decade, the growing literature on strategic corporate social responsibility (SCSR) produced in the US has been reproduced in the region by consulting firms, big corporations firms and strategic management researchers. Drawing upon critical arguments of Latin American scholars on the dominance of the US literature in the region and on problematic outcomes of the large amount of foreign direct investments inflows this paper develops a critical analysis on the so-called SCSR. The vantage point construed by big corporations within the fields of strategic management and organization studies, the increasing dependence of the field of strategic management on corporate resources, and the decreasing power of the state and civil society in relation to big corporations are pointed out as key issues for the development of a critical approach on SCSR in Latin America. In the end the author argues that the responsibilities of big corporations, especially in Latin America, are too important to be addressed only by the field of strategic management.