NEW METHOD OF INCREASING MAIL SURVEY RESPONSES - CONTRIBUTIONS TO CHARITY

被引：34
作者：
ROBERTSON, DH
BELLENGER, DN
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 04期
关键词：
D O I：
10.2307/3150635
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：632 / 633
页数：2
相关论文
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