A STOCHASTIC BRAND CHOICE FRAMEWORK FOR ECONOMETRIC MODELING OF TIME-SERIES MARKET SHARE BEHAVIOR

被引：35
作者：
BASS, FM [1 ]
PILON, TL [1 ]
机构：
[1] UNIV TEXAS,AUSTIN,TX 78712
来源：
JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 04期
关键词：
D O I：
10.2307/3150501
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：486 / 497
页数：12
相关论文
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