The Need for Knowledge Management in the Malaysian Film Industry: A Case Study

This paper reports a case study on how knowledge is transferred through a film project and how it has been utilised. Prior literature and knowledge transfer theory is used to review the studied project and to draw recommendations on how best to utilise knowledge as well as to create an awareness on the importance of knowledge transfer in a film project. In order to gain the insight into the realm of the transfer of knowledge in the film industry, a project entitled Chemman Chaalai and produced by One Hundred Eye Sdn. Bhd. Production House was chosen. An in-depth interview approach was used to study the real phenomenon of knowledge transfer during the production of the film work.