PERSONALITY AND CONSUMER BEHAVIOR - REVIEW

被引:303
作者
KASSARJIAN, HH [1 ]
机构
[1] UNIV CALIF, DEPT BUSINESS ADM, LOS ANGELES, CA 90024 USA
关键词
D O I
10.2307/3150229
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:409 / 418
页数:10
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