PERSONALITY AND CONSUMER BEHAVIOR - REVIEW

被引：303

作者：

KASSARJIAN, HH ^{[1
]}

机构：

[1] UNIV CALIF, DEPT BUSINESS ADM, LOS ANGELES, CA 90024 USA

来源：

关键词：

D O I：

10.2307/3150229

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：409 / 418

页数：10

共 96 条

[1]

*ADV RES F, 1964, CONSUMER TYPES

ARNDT, J .

[3]

Arndt J., 1968, INSIGHTS CONSUMER BE

[4]

AXELROD JN, 1963, J ADVERTISING RES, V3, P19

[5] ADVERTISING EFFECTIVENESS AND RISK IN CONSUMER DECISION PROCESS [J].

BARACH, JA .

[6]

BARACH JA, 1967, RISK TAKING INFORMAT

[7]

BARBAN AM, 1970, RURAL SOCIOL, V35, P232

[8] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J].

BASS, FM ;

TIGERT, DJ ;

LONSDALE, RT .

[9] SELF-CONFIDENCE AND PERSUASIBILITY - 1 MORE TIME [J].

BAUER, RA .

[10] SELF-CONFIDENCE AND PERSUASION IN CAR BUYING [J].

BELL, GD .