Marketing instruments of implementation of a corporate identity concept

被引：0
|
作者：
Andreeva, L. Yu [1 ,2 ]
机构：
[1] Rostov State Transport Univ, Econ Sci, Rostov Na Donu, Russia
[2] Rostov State Transport Univ, Rostov Na Donu, Russia
来源：
TERRA ECONOMICUS | 2012年 / 10卷 / 01期
关键词：
corporate identity; bank marketing; bank; customer relationship;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The concept of corporate identity gains an increasing popularity in a system of financial-credit service that explains considerable dependence of this sphere whereby employees of a bank interact with consumers and transfer its identity.
引用
收藏
页码：133 / 136
页数：4
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