Marketing instruments of implementation of a corporate identity concept

被引：0

作者：

Andreeva, L. Yu ^{[1
,2
]}

机构：

[1] Rostov State Transport Univ, Econ Sci, Rostov Na Donu, Russia

[2] Rostov State Transport Univ, Rostov Na Donu, Russia

来源：

TERRA ECONOMICUS | 2012年 / 10卷 / 01期

关键词：

corporate identity; bank marketing; bank; customer relationship;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The concept of corporate identity gains an increasing popularity in a system of financial-credit service that explains considerable dependence of this sphere whereby employees of a bank interact with consumers and transfer its identity.

引用

页码：133 / 136

页数：4

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