MEASURING LANGUAGE DIFFICULTY IN ADVERTISING COPY

被引：12

作者：

ABRUZZINI, P

机构：

[1] UNIV ROME,ROME,ITALY

[2] ITALIAN RADIO & TELEVIS CO,ROME,ITALY

来源：

关键词：

D O I：

10.2307/1249667

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：22 / 26

页数：5

共 12 条

[1]

ABRUZZINI P, 1964, B PSICOLOGIA APPLICA, V61, P55

[2]

Dale E, 1948, EDUC RES BULL, V27, P11

[3]

FLORENTIN E, 1963, CAHIERS PUBLICIT JUL

[4]

Gunning R., 1952, TECHNIQUE CLEAR WRIT

[5]

HAAS CR, 1962, PUBLICITE

[6]

HEPNER HW, 1964, ADVERTISING CREATIVE, P515

[7]

LUCAS DB, 1963, MEASURING ADVERTISIN, P30

[8]

SERRAF G, 1964, CAHIERS PUBLICITE

[9] Cloze Procedure: A New Tool For Measuring Readability [J].

Taylor, Wilson L. .

JOURNALISM QUARTERLY, 1953, 30 (04) :415-433

[10] RECENT DEVELOPMENTS IN THE USE OF CLOZE PROCEDURE [J].

TAYLOR, WL .

JOURNALISM QUARTERLY, 1956, 33 (01) :42-48