This article aims to bring an analysis of the notion of "affirmative culture" in Herbert Marcuse, establishing some approximations of critical theory with reflections on the technique undertaken by Martin Heidegger. What we have in mind is that culture shape society, constituting civilization. But can we say that civilization and society are the same thing? Does culture really is what form society and civilization? The concern we have, therefore, is to try to define what makes us human and what makes us live in society. With this analysis, mainly literature, we intend to show that Marcuse can point us a way to overcome the "affirmative culture", seeking an aesthetic pleasure that is above the economic and ideological relations of bourgeois society.
