STRATEGIC INTERFACING OF R-AND-D AND MARKETING

被引：29

作者：

CARROAD, PA

CARROAD, CA

机构：

来源：

RESEARCH MANAGEMENT | 1982年 / 25卷 / 01期

关键词：

D O I：

10.1080/00345334.1982.11756709

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：28 / 33

页数：6

共 17 条

[1]

ADIZES I, 1980, HOW SOLVE MISMANAGEM

[2]

BELSHAW FR, 1980, FOOD PRODUCT DEV, V14, P17

[3]

BROWN AE, 1973, CHEM TECH, V3, P709

[4]

COLLIER DW, 1975, CHEMTECH, V5, P90

[5]

GOLDRING LS, 1979, RES MANAGE, V22, P30

[6]

JAFFE HA, 1975, IND MARKETING, V60, P53

[7]

Kotler P., 1980, MARKETING MANAGEMENT

[8]

LANTOS PR, 1973, CHEM TECH, V3, P588

[9]

MERRIFIELD DB, 1976, RES MANAGE, V19, P33

[10] HOW R AND D AND MARKETING CAN WORK TOGETHER [J].

MONTELEONE, JP .

RESEARCH MANAGEMENT, 1976, 19 (02) :19-21