COMPOSITE HETEROGENEOUS MODEL FOR BRAND CHOICE BEHAVIOR

被引：13

作者：

JONES, JM ^{[1
]}

机构：

[1] UNIV CALIF,GRAD SCH MANAGEMENT,LOS ANGELES,CA 90032

来源：

MANAGEMENT SCIENCE SERIES A-THEORY | 1973年 / 19卷 / 05期

关键词：

D O I：

10.1287/mnsc.19.5.499

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：499 / 509

页数：11

共 13 条

[1]

AAKER DA, 1971, MANAGE SCI B-APPL, V17, pB435

[2]

Cramer H, 1946, METHODS MATH STAT

[3] BRAND CHOICE AS A PROBABILITY PROCESS [J].

FRANK, RE .

[4] THE DYNAMICS OF BRAND LOYALTY - A MARKOVIAN APPROACH [J].

HARARY, F ;

LIPSTEIN, B .

[5] STOCHASTIC MODEL FOR ADAPTIVE BEHAVIOR IN A DYNAMIC SITUATION [J].

JONES, JM .

MANAGEMENT SCIENCE SERIES A-THEORY, 1971, 17 (07) :484-497

[6] DUAL-EFFECTS MODEL OF BRAND CHOICE [J].

JONES, JM .

[7]

JONES JM, 1971, 12 UCLA WEST MAN SCI

[8]

KUEHN AA, 1962, J ADVERTISING RES, V2, P10

[9]

Massy W.F., 1970, STOCHASTIC MODELS BU

[10]

Parzen E., 1962, STOCHASTIC PROCESSES