COMPARATIVE MARKETING - THE 1ST 25 YEARS

[1] ANDERSON RD, 1978, J INT BUSINESS S WIN, P27

[2] [Anonymous], SOC MARKETING BOARDS

[3] ARNDT J, UNPUBLISHED

[4] ARNDT J, 1972, J MARKETING OCT, P40

[5] ARNDT J, 1979, J MARKETING FAL, P69

[6] ARNDT J, 1979, RES MARKETING, V4

[7] ARNDT J, 1978, ADV CONSUM RES, V5, P705

[8] BAGOZZI RP, 1975, J MARKETING OCT, P32

[9] BARTELS R, 1963, COMP MARKETING WHOLE

[10] BARTELS R, 1968, J MARKETING JUL, P56

[1] ANDERSON RD, 1978, J INT BUSINESS S WIN, P27

[2] [Anonymous], SOC MARKETING BOARDS

[3] ARNDT J, UNPUBLISHED

[4] ARNDT J, 1972, J MARKETING OCT, P40

[5] ARNDT J, 1979, J MARKETING FAL, P69

[6] ARNDT J, 1979, RES MARKETING, V4

[7] ARNDT J, 1978, ADV CONSUM RES, V5, P705

[8] BAGOZZI RP, 1975, J MARKETING OCT, P32

[9] BARTELS R, 1963, COMP MARKETING WHOLE

[10] BARTELS R, 1968, J MARKETING JUL, P56