Students' trust, value and loyalty: evidence from higher education in Brazil

被引：28

作者：

Sampaio, Claudio Hoffmann ^{[1
]}

Perin, Marcelo Gattermann ^{[1
]}

Simoes, Claudia ^{[2
]}

Kleinowski, Hamilton ^{[1
]}

机构：

[1] Pontificia Univ Catolica Rio Grande do Sul, Programa Posgrad Adm, Porto Alegre, RS, Brazil

[2] Open Univ, Business Sch, Milton Keynes, Bucks, England

来源：

JOURNAL OF MARKETING FOR HIGHER EDUCATION | 2012年 / 22卷 / 01期

关键词：

student loyalty; student trust; perceived value; higher education institutions; relational exchanges; Brazil;

D O I：

10.1080/08841241.2012.705796

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper focuses on students' perception of value, trust and loyalty and how these constructs connect in the context of higher education in Brazil. For this endeavor we conducted a survey among undergraduate business students in Brazil. The findings suggest that trust in faculty and trust in staff positively affects students' trust in management policies and practices; trust in management policies and practices and trust in faculty positively impacts on perceived value; and, perceived value strongly affects student loyalty.

引用

页码：83 / 100

页数：18

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