COMPARATIVE PRICE ADVERTISING CONTROVERSY - CONSUMER PERCEPTIONS OF CATALOG SHOWROOM REFERENCE PRICES

被引：17
作者：
SEWALL, MA
GOLDSTEIN, MH
机构：
[1] UNIV CONNECTICUT, SCH BUSINESS ADM, STORRS, CT 06268 USA
[2] NATL ASSOC CATALOG SHOWROOM MERCHANDISERS, NEW YORK, NY USA
来源：
JOURNAL OF MARKETING | 1979年 / 43卷 / 03期
关键词：
D O I：
10.2307/1250150
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：85 / 92
页数：8
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