MARKETING LITERATURE-REVIEW

被引：0

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作者：

LEONARD, M

机构：

来源：

JOURNAL OF MARKETING | 1992年 / 56卷 / 02期

关键词：

D O I：

10.1177/002224299205600210

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：110 / 124

页数：15

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