Contributions to social marketing strategies

被引：0

作者：

Borges, Adilson ^{[1
]}

Chebat, Jean-Charles ^{[2
]}

机构：

[1] NEOMA Business Sch, Mkt, Reims, France

[2] Technion Israel Inst Technol, Haifa, Israel

来源：

RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION | 2015年 / 30卷 / 03期

关键词：

D O I：

10.1177/2051570715594144

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：3 / 5

页数：3

共 11 条

[1]

Borges A, 2011, RECH APPL MARKET-ENG, V26, P5

[2] A national survey of gambling problems in Canada [J].

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Ladouceur, R .

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[3] Measuring Affective Reactions Induced by Social Campaigns: Complementarity and Convergence of Iconic and Verbal Measures [J].

Derbaix, Christian ;

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Droulers, Olivier ;

Roullet, Bernard .

RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION, 2012, 27 (02) :71-90

[4]

Gallopel-Morvan K., 2006, RECH APPL MARK, V21, P41

[5] Estimating price elasticities when there is smuggling: the sensitivity of smoking to price in Canada [J].

Gruber, J ;

Sen, A ;

Stabile, M .

JOURNAL OF HEALTH ECONOMICS, 2003, 22 (05) :821-842

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KOTLER, P ;

ZALTMAN, G .

JOURNAL OF MARKETING, 1971, 35 (03) :3-12

[7] Resist or comply: Promoting responsible gambling among youth [J].

Lemarie, Linda ;

Chebat, Jean-Charles .

JOURNAL OF BUSINESS RESEARCH, 2013, 66 (01) :137-140

[8] Graphic Gambling Warnings: How they Affect Emotions, Cognitive Responses and Attitude Change [J].

Munoz, Yaromir ;

Chebat, Jean-Charles ;

Borges, Adilson .

JOURNAL OF GAMBLING STUDIES, 2013, 29 (03) :507-524

[9] Recency Versus Repetition Priming Effects of Cigarette Warnings on Nonsmoking Teenagers: The Moderating Effects of Cigarette-Brand Familiarity [J].

Sabbane, Lalla Ilhame ;

Bellavance, Francois ;

Chebat, Jean-Charles .

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 2009, 39 (03) :656-682

[10] Updating and refining prevalence estimates of disordered gambling behaviour in the United States and Canada [J].

Shaffer, HJ ;

Hall, MN .

CANADIAN JOURNAL OF PUBLIC HEALTH-REVUE CANADIENNE DE SANTE PUBLIQUE, 2001, 92 (03) :168-172

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