Digital journalism and online public spheres in South Africa

This article explores and evaluates the growth of digital journalism in South Africa, within the context of increased use of online social media in the field. Increasingly, local activists are using mobile and online social networking to promote their events and causes, and reach their constituencies. Similarly, journalists are using digital media to practise their craft, reach new audiences, and sometimes even to change the notion of who practises journalism, as in the case of citizen journalism. South African journalists, via community media and sometimes even tabloid newspapers, have long embraced the notion of civic or community journalism, framing news 'in a way that facilitates people thinking about solutions, not just problems and conflict' (Hoyt 1995). With the rise of Web 2.0 and increased access to the Internet, digital journalism in South Africa has spread to include a strong focus on user-generated content, with traditional news media using Twitter and other social media to generate reader feedback. Similarly, the Mail & Guardian 'Thoughtleader' blog, originally designed for so-called J-bloggers, is another example of the 'convergence' between journalism and social media. The article provides an overview of emerging trends and theories in the South African context, focusing particularly on the public sphere created by bloggers, the citizen journalism of MyNews24.com and journalists' engagement with online social media. Furthermore, the article reflects on the possibility that online news sites and blogs may represent a space for the creation of online public spheres in South Africa.