Searches and Profiles: popular communicators in Latin America

The emergence of popular subjects in Latin America constitutes identities and profiles, from the use of popular social media, moving from themselves to the notion of us -from which are part-, through community action and social participation in hybrid cultural contexts. The configuration of the popular community profiles arises from the 60's and 70's, with SERPAL, UNDA-AL, CIESPAL works and the followers of Paulo Freire, among them, Mario Kaplun. The roles of popular communicators have been blurred by the logic of the market and cultural globalization. This work seeks to reconfigure and re-signify their profiles, to the current political and social debate in Latin America.