Framing theory in communication research. Origins, development and current situation in Spain

Framing theory has experienced a rapid development since the mid-1960s, when it emerged in the field of sociology. Framing has become a multidisciplinary paradigm that allows the holistic study of media effects on individuals and audiences. Far from being exclusively located in the sender of information, framing is located in four elements of the communication process: the sender, the receiver, the (informative) message and culture. This article, in the form of a state of the art review, examines the main developments made in framing theory since the 1950s to this day, as well as the development and current state of framing research in Spain