Profiting from our past: evoking nostalgia in the retail environment

被引：6
作者：
Spaid, Brian I. [1 ]
机构：
[1] Univ Tennessee, Dept Mkt & Supply Chain Management, Coll Business Adm, Stokely Management Ctr 310, Knoxville, TN 37996 USA
来源：
INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH | 2013年 / 23卷 / 04期
关键词：
nostalgia; authenticity; environmental factors; context effects; shopper marketing; experiential retailing;
D O I：
10.1080/09593969.2013.801359
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
A conceptual typology of nostalgia triggering product and experiential variables in the retail environment is presented. Place, promotion, price, and product triggers are identified and indexical and iconic authenticity are used to explain their potential impact. Nostalgic products are distinguished by the combination of historical or modern qualities of brand, brand identity, and product performance. Managerial implications and future research directions are provided.
引用
收藏
页码：418 / 439
页数：22
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