IDENTIFICATION OF DETERMINANT ATTRIBUTES - COMPARISON OF METHODS

[1] ALPERT MI, 1968, THESIS U SO CALIFORN

[2] BANKS S, 1961, J ADVERTISING RES, V1, P22

[3] THE RELATIONSHIPS BETWEEN PREFERENCE AND PURCHASE OF BRANDS [J]. JOURNAL OF MARKETING, 1950, 15 (02) : 145 - 157

[4] BASS FM, 1969, FAL P AM MARK ASS C, P272

[5] HOW TO EVALUATE YOUR COMPANY IMAGE [J]. JOURNAL OF MARKETING, 1959, 24 (02) : 7 - 10

[6] Dichter E, 1960, STRATEGY DESIRE

[7] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[8] MOTIVATION RESEARCH AND ADVERTISING READERSHIP [J]. JOURNAL OF BUSINESS, 1957, 30 (02) : 141 - 146

[9] Fishbein M., 1967, READINGS ATTITUDE TH, P477

[10] GREEN PE, 1968, ANALYSIS MARKETING B

[1] ALPERT MI, 1968, THESIS U SO CALIFORN

[2] BANKS S, 1961, J ADVERTISING RES, V1, P22

[3] THE RELATIONSHIPS BETWEEN PREFERENCE AND PURCHASE OF BRANDS [J]. JOURNAL OF MARKETING, 1950, 15 (02) : 145 - 157

[4] BASS FM, 1969, FAL P AM MARK ASS C, P272

[5] HOW TO EVALUATE YOUR COMPANY IMAGE [J]. JOURNAL OF MARKETING, 1959, 24 (02) : 7 - 10

[6] Dichter E, 1960, STRATEGY DESIRE

[7] PSYCHOLOGICAL AND OBJECTIVE FACTORS IN THE PREDICTION OF BRAND CHOICE FORD VERSUS CHEVROLET [J]. JOURNAL OF BUSINESS, 1959, 32 (04) : 340 - 369

[8] MOTIVATION RESEARCH AND ADVERTISING READERSHIP [J]. JOURNAL OF BUSINESS, 1957, 30 (02) : 141 - 146

[9] Fishbein M., 1967, READINGS ATTITUDE TH, P477

[10] GREEN PE, 1968, ANALYSIS MARKETING B