IDENTIFICATION OF DETERMINANT ATTRIBUTES - COMPARISON OF METHODS

被引：154

作者：

ALPERT, MI ^{[1
]}

机构：

[1] UNIV TEXAS,DEPT MKT ADM,AUSTIN,TX

来源：

关键词：

D O I：

10.2307/3149759

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：184 / 191

页数：8

共 30 条

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[6]

Dichter E, 1960, STRATEGY DESIRE

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[8] MOTIVATION RESEARCH AND ADVERTISING READERSHIP [J].

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[9]

Fishbein M., 1967, READINGS ATTITUDE TH, P477

[10]

GREEN PE, 1968, ANALYSIS MARKETING B