ADAPTIVE SELLING - CONCEPTUALIZATION, MEASUREMENT, AND NOMOLOGICAL VALIDITY

被引：542

作者：

SPIRO, RL

WEITZ, BA

机构：

[1] UNIV FLORIDA,MKT,GAINESVILLE,FL 32611

[2] UNIV FLORIDA,JC PENNY EMINENT SCH CHAIR,GAINESVILLE,FL 32611

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 01期

关键词：

D O I：

10.2307/3172551

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：61 / 69

页数：9

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