SEMIOTIC ANALYSIS OF DIGITAL INFOGRAPHICS

被引：0

作者：

Maria Prieto, Carmen ^{[1
,2
,3
]}

Mendoza Bernal, Maria Ines ^{[4
]}

机构：

[1] LUZ, CICI, Maracaibo, Venezuela

[2] Univ Rafael Belloso Chacin, Escuela Comunicac Social Luz & Pract Profes, Catedra Periodismo Opin, Maracaibo, Venezuela

[3] Univ Rafael Belloso Chacin, Escuela Comunicac Social Luz & Pract Profes, Catedra Periodismo Informat, Maracaibo, Venezuela

[4] Univ Zulia, Maracaibo, Venezuela

来源：

DESIGNIS | 2013年 / 21卷

关键词：

digital infographics; semiotic; cybermedia;

D O I：

暂无

中图分类号：

H0 [语言学];

学科分类号：

030303 ; 0501 ; 050102 ;

摘要：

The present paper exposes the results of the semiotic analysis applied to one of the digital infographics related to the subject of the published in the Copa America published in the venezuelan cybermedia El Universal Digital. The importance of the study was centered in investigating if such discursive form corresponds with an informative story or news to expand, to deepen and to relate the contents with the events, just as is conceived in the journalism. The corpus was undertaken theoretical and methodologically from the binary model of Roland Barthes (1982, 1986), the sintagmatic organization from Ferdinand de Saussure (1974) and the tropological level of the stratified model by Umberto Eco (1972). Between the results they emphasize that the infografic story responds to a sintagmatic structure own of the advertising message, it is operates with anchorage function in the same discours.

引用

页码：23 / +

页数：12

共 11 条

[1]

ADAM J.M., 2000, ARGUMENTACION PUBLIC

[2]

Barthes R., 1974, LA SEMIOLOGIA

[3]

CLEMENTE M., 1984, DOCUMENTO PERSUASIVO

[4]

DEHERAS A.R.LAS, 1991, NAVEGAR INFORM

[5]

Eco Umberto, 1976, TRATADO SEMIOTICA GE

[6]

Franco G, 2005, INFOGRAFIA PERIODIST

[7]

SAUSSURE F, 1974, CURSO GEN LINGUISTIC

[8]

VALERO J. L., 2004, 1 C PER DIG MAR 2004

[9]

VALERO J. L., 2003, INFOGRAFIA TECNICAS

[10]

Vitale Alejandra, 2002, ESTUDIO SIGNOS PEIRC

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