ADVERTISING - ITS ROLE IN MODERN MARKETING - DUNN,SW

被引：0
作者：
PETERMAN, JN [1 ]
机构：
[1] UNIV MINNESOTA,MINNEAPOLIS,MN
来源：
JOURNAL OF MARKETING | 1970年 / 34卷 / 01期
关键词：
D O I：
10.2307/1250310
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：112 / 112
页数：1
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