ADVERTISING - ITS ROLE IN MODERN MARKETING - DUNN,SW

被引：0

|

作者：

PETERMAN, JN ^{[1
]}

机构：

[1] UNIV MINNESOTA,MINNEAPOLIS,MN

来源：

JOURNAL OF MARKETING | 1970年 / 34卷 / 01期

关键词：

D O I：

10.2307/1250310

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：112 / 112

页数：1

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