IMPROVING CHANNEL COORDINATION THROUGH FRANCHISING

被引：278

作者：

LAL, R

机构：

来源：

关键词：

D O I：

10.1287/mksc.9.4.299

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：299 / 318

页数：20

共 19 条

[11] STRATEGIC DECENTRALIZATION IN CHANNELS [J].

MOORTHY, KS .

[12] MANAGING CHANNEL PROFITS - COMMENT [J].

MOORTHY, KS .

[13]

NORTON W, 1988, J BUS, V61, P197

[14]

OZANNE UB, 1971, SELECT COMM SMALL BU

[15]

RUBIN P, 1978, J LAW ECON, P223

[16] RESALE PRICE MAINTENANCE - IS IT SAFE TO SUGGEST RETAIL-PRICES [J].

SHEFFET, MJ ;

SCAMMON, DL .

[17] IMPLICIT UNDERSTANDINGS IN CHANNELS OF DISTRIBUTION [J].

SHUGAN, SM .

[18]

STERN LW, 1987, MARKETING CHANNELS

[19]

UDELL GG, 1972, CORNELL HOTEL RESTAU, V13, P13