IMPROVING CHANNEL COORDINATION THROUGH FRANCHISING

被引：278
作者：
LAL, R
机构：
来源：
MARKETING SCIENCE | 1990年 / 9卷 / 04期
关键词：
D O I：
10.1287/mksc.9.4.299
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：299 / 318
页数：20
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