AN ELIMINATION BY ASPECTS MODEL OF CONSUMER RESPONSE TO PROMOTION CALIBRATED ON UPC SCANNER DATA

被引：56

作者：

FADER, PS ^{[1
]}

MCALISTER, L ^{[1
]}

机构：

[1] UNIV TEXAS,SCH BUSINESS ADM,AUSTIN,TX 78712

来源：

关键词：

D O I：

10.2307/3172589

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：322 / 332

页数：11

共 22 条

[1]

Batsell R.R., 1985, MARKET SCI, V4, P177, DOI DOI 10.1287/MKSC.4.3.177

[2] INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR [J].

BETTMAN, JR .

[3]

BETTMAN JR, 1989, HDB CONSUMER THEORY

[4]

BETTMAN JR, 1979, INFORMATION PROCESSI

CHAPMAN, RG ;

STAELIN, R .

[6]

CURRIM IS, 1988, J MARKETING RES, V25, P153

[7] DECISION-MAKING WITHIN HOUSEHOLD [J].

DAVIS, HL .

[8] LINEAR-MODELS IN DECISION-MAKING [J].

DAWES, RM ;

CORRIGAN, B .

[9]

DUNCAN LR, 1959, IND CHOICE BEHAVIOR

[10]

GENSCH D, 1987, MARKET SCI, V6, P233