Social Media as Political Participation Tool Among Millennials: An Applied Research on Egyptian Social Media Users

被引:1
作者
Awad, Tamer Abbas [1 ,2 ]
Farghaly, Enas Kamel [3 ]
机构
[1] German Univ Cairo, Mkt, Cairo, Egypt
[2] German Univ Cairo, Mkt Dept, Cairo, Egypt
[3] German Univ Cairo, Cairo, Egypt
关键词
Egypt; Millennials; Political Expression; Political Participation; Social Media;
D O I
10.4018/IJOM.2018100102
中图分类号
F [经济];
学科分类号
02 ;
摘要
The current article is an applied study that conducted on 480 Egyptian Millennials who randomly volunteered as participants. The main objective of the research is to test the effect of social media usage on the level of political expression and consequently on online and offline participation. A self-administered questionnaire has been used to collect responses to be analyzed and the results show that there is no significance of relation between social media and political expression and participation for the sample units of the study. Also, findings confirmed the significant correlation between expression and participation in its two forms; online and offline.
引用
收藏
页码:15 / 37
页数:23
相关论文
共 60 条
  • [1] The Arab uprising 2011: new media in the hands of a new generation in North Africa
    Abdelhay, Nawaf
    [J]. ASLIB PROCEEDINGS, 2012, 64 (05): : 529 - 539
  • [2] Al Aqad A. M, 2013, THESIS
  • [3] Al Asdoudy N, 2012, THESIS
  • [4] Al Salem F, 2015, THESIS
  • [5] Ali A. H., 2011, HARV HUM RTS J, V24, P185
  • [6] Alia A, 2012, SOCIAL NETWORKS THEI
  • [7] Segmenting the online consumer market
    Aljukhadar, Muhammad
    Senecal, Sylvain
    [J]. MARKETING INTELLIGENCE & PLANNING, 2011, 29 (04) : 421 - 435
  • [8] Allam M, 2008, APPL POLITICAL MARKE
  • [9] [Anonymous], 2012, J ARAB MUSLIM MEDIA, DOI DOI 10.1386/JAMMR.4.2-3.273_1
  • [10] [Anonymous], EUROPEAN J MARKETING