A CROSS-NATIONAL ASSESSMENT OF THE RELIABILITY AND VALIDITY OF THE CETSCALE

被引：305

作者：

NETEMEYER, RG

DURVASULA, S

LICHTENSTEIN, DR

机构：

[1] MARQUETTE UNIV, MKT, MILWAUKEE, WI 53233 USA

[2] UNIV COLORADO, MKT, BOULDER, CO 80309 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 03期

关键词：

D O I：

10.2307/3172867

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：320 / 327

页数：8

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