Main goal of research was to analyse present trends and structure of fresh fruits export and export of fruit products from Republic of Serbia. Research results indicate that fresh fruits and fruit products represent significant export products. Authors say that export of these products represent important potential of the country and to be used well, larger investments in production are important as well as application of marketing concept of business. In observed period, positive foreign trade balance of total export of fresh fruits and products based on fruit processing was accomplished. In the paper authors indicate at importance of CEFTA application on further development of export of mentioned products from Republic of Serbia. Beside mentioned, it is indicated at importance of Agreement on stabilisation and accession with EU for intensification of fresh fruit export and export of fruit products as well as importance of larger participation of products of higher processing phase in export, which enables favorable export structure and higer level of competitiveness.