HOW DIGITAL TECHNOLOGIES ARE ENABLING CONSUMERS AND TRANSFORMING THE PRACTICE OF MARKETING

被引：6
作者：
Hendrix, Philip [1 ]
机构：
[1] Immr & GigaOm Res Analyst, Atlanta, GA USA
来源：
JOURNAL OF MARKETING THEORY AND PRACTICE | 2014年 / 22卷 / 02期
关键词：
D O I：
10.2753/MTP1069-6679220209
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：149 / 150
页数：2
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  • [2] Carr D., 2011, NY TIMES
  • [3] Gray Alexander, 2013, ANAL MASSIVE DATASET
  • [4] Harris Derrick, 2013, WHY BIG DATA MIGHT B
  • [5] hendrix phil, 2013, RAISING BAR LEADING
  • [6] Hendrix Phil, 2011, TUNING CONSUMERS DIG
  • [7] hendrix phil, 2013, SHOPPING IS BROKEN C
  • [8] Kelly Kevin, 2011, QUANTIFIABLE SELF
  • [9] Seymour Richard, 2012, MOST CONTAGIOUS C
  • [10] Stephens D., 2013, RETAIL REVIVAL REIMA
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