THE NOTICEABILITY OF WARNINGS ON ALCOHOLIC BEVERAGE CONTAINERS

被引：75
作者：
LAUGHERY, KR
YOUNG, SL
VAUBEL, KP
BRELSFORD, JW
机构：
来源：
JOURNAL OF PUBLIC POLICY & MARKETING | 1993年 / 12卷 / 01期
关键词：
D O I：
10.1177/074391569501200105
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
A public health warning is currently required for all alcoholic beverage containers in the United States. One factor in the effectiveness of this warning is its noticeability-the characteristics that influence whether or not it is likely to be seen. Three experiments addressed this aspect of the warning. Experiment 1 examined warning design factors on currently available containers and found that the warnings are not very noticeable. Experiments 2 and 3 examined four salience features (pictorial, color, signal icon, and border) and demonstrated that they could improve the likelihood that a warning will be seen Overall, the research suggests ways of making warnings more salient and thus increasing the probability that they will have the desired effects.
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页码：38 / 56
页数：19
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