The teleafetive memory: the elements of seduction of the Deja Vu programming

被引：0

作者：

Bressan Junior, Mario ^{[1
]}

机构：

[1] Pontificia Univ Catolica Rio Grande do Sul PUCRS, Tubarao, SC, Brazil

来源：

CONEXAO-COMUNICACAO E CULTURA | 2018年 / 17卷 / 34期

关键词：

Communication; Television; Memory; Teleafetive memory; Social networks;

D O I：

10.18226/21782687.v17.n34.06

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This paper aims to analyze the memory elements of the canal Viva viewers. Found in Twitter posts, these elements are able to justify the audience and promote teleaffective relationship to the channel schedule. Beyond bibliographic references, the Content Analysis (AC) of Laurence Bardin, classifying and categorizing the data lines were used as methodological procedures. The result showed that the feeling when you are missing someone, fun and the nostalgic feeling are elements that justify the audience of the channel, showing a teleaffective relationship between the television and the viewer.

引用

页码：141 / 157

页数：17