THE IMPUTATION OF ADVERTISING COSTS

被引:3
作者
Smith, Henry
机构
关键词
D O I
10.2307/2225568
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:682 / 699
页数:18
相关论文
共 10 条
[1]  
BASTER, ADVERTISING RECONSID, P70
[2]  
BRAITHWAITE, 1928, EC J MAR
[3]  
CHAMBERLIN, THEORY MONOPOLISTIC, P123
[4]  
KNIGHT, RISK UNCERTAINTY PRO, P157
[5]  
1934, REV EC STUDIES JUN
[6]  
1927, ADVERTISING WORL MAY
[7]  
ADVERTISING BUSINESS, P171
[8]  
EC ADVERTISEMENT, P217
[9]  
1935, Q J EC MAY
[10]  
1934, REV EC STUDIES NOV