ECOENTREPRENEURSHIP AND ENTREPRENEURIAL SKILLS: THE ECOENTREPRENEUR CASE TRANSFORMER WASTE IN WEALTH

This study aims to highlight the entrepreneurial skills more present in ecoentrepreneur that innovates in creating product that properly designed waste of used frying oil, turning them into wealth, particularly for his contribution to the environment through recycling, directly contributing to the promotion of a sustainable society. It is worth noting that the observation of entrepreneurial characteristics is given from the perspective of entrepreneurial skills described by McClelland, and entrepreneurial approaches in recent literature. In this sense, it required a direct contact with the entrepreneur in his company. A semistructured interview was conducted with the entrepreneur and the results presented were obtained from information derived from the application of a questionnaire for the same. Through this case study, it was concluded that all skills that all competencies have been identified, mainly seeking opportunities, initiative and search for information.