The New Digital Music Business Models and the Attention Economy

被引：1

作者：

da Cruz, Leonardo Ribeiro ^{[1
]}

机构：

[1] Univ Estadual Campinas IFCH UNICAMP, Inst Filosofia & Ciencias Humanas, Sociol, Ave Jeanne Rosande Guisard 495, BR-12050560 Taubate, SP, Brazil

来源：

REVISTA CRITICA DE CIENCIAS SOCIAIS | 2016年 / 109期

关键词：

attention economy; audio streaming; digital music; marketing strategies; phonographic industry;

D O I：

10.4000/rccs.6296

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

This article aims to analyse the music industry's strategies for economic integration within the digital environment, in particular the new, free, on-demand streaming services. It discusses the changing nature of commercial music - which is no longer marketed directly but developed as a behavioural marketing service - and how the prerequisites for this new model are, on the one hand, a mass of free music, but also the use of user navigation data and attention time. It concludes by examining how this new service in the recorded music market fosters the hegemony of the online attention economy and ubiquitous surveillance, and also helps expand closed spaces on the network geared to market values at the expense of free and open spaces.

引用

页码：203 / 228

页数：26