MANAGERIAL MARKETING POLICIES - STRATEGIES AND DECISIONS - KELLEY,EJ AND LAZER,W

被引：0
作者：
LINNEMAN, RE [1 ]
机构：
[1] TEMPLE UNIV, PHILADELPHIA, PA USA
来源：
JOURNAL OF MARKETING | 1974年 / 38卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：108 / 109
页数：2
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