MANAGERIAL MARKETING POLICIES - STRATEGIES AND DECISIONS - KELLEY,EJ AND LAZER,W

被引：0

作者：

LINNEMAN, RE ^{[1
]}

机构：

[1] TEMPLE UNIV, PHILADELPHIA, PA USA

来源：

JOURNAL OF MARKETING | 1974年 / 38卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：108 / 109

页数：2

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